When A$AP Rocky first signed on as the creative director of PUMA's Formula 1 partnership last year, he said that he wanted to "shake the room up a little bit." On Thursday evening at the German sportswear brand's massive New York City flagship, he very literally jolted the three-story establishment with an electric DJ set and an impromptu performance for the hoards of iPhone-flailing fans that were able to make it inside the launch party for his third collection at the collaboration's helm. The ...
When A$AP Rocky first signed on as the creative director of PUMA's Formula 1 partnership last year, he said that he wanted to "shake the room up a little bit." On Thursday evening at the German sportswear brand's massive New York City flagship, he very literally jolted the three-story establishment with an electric DJ set and an impromptu performance for the hoards of iPhone-flailing fans that were able to make it inside the launch party for his third collection at the collaboration's helm. The ...
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